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YOU KNOW HOW TO DO THE WORK. NOW BUILD A COMPANY THAT DOES IT WITHOUT YOU.

I help trades and service business owners stop being the best technician and start being the best leader. Through EOS — a complete system that brings real structure to your business — without killing your entrepreneurial spirit.

Get your whole team — office AND field — aligned on where this company is going

Weekly numbers that tell you if the business is healthy before month-end surprises you

A management team that holds each other accountable — so you stop being the only adult in the room

BOOK YOUR FREE 90-MINUTE SESSION

Trusted by service companies and skilled trades businesses across Texas

Peter Croft leading an EOS session for trades business leaders

Sound Familiar?

The 5 Frustrations Every Service Business Owner Knows

If you feel any of these, you're not broken. You're normal. 95% of entrepreneurs feel this way. The other 5% run on a system.

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Trapped in the Business

You started as a technician. Now you're doing payroll, answering customer complaints, bidding jobs, and managing people who don't show up. You haven't turned a wrench in months.

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Revenue Without Profit

Trucks are rolling. Phones are ringing. Revenue is up. But the bank account doesn't reflect any of it.

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The Talent Revolving Door

Finding good technicians is hard enough. Keeping them? Even harder. Your best guy just left for $2/hour more.

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Growth = More Chaos

Adding trucks should add profit — instead it adds headaches. You know how to do the work. You don't know how to run a company that does the work.

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Tool Graveyard

You hired a business coach (generic advice). You bought scheduling software (your guys barely use their phones). You promoted your best tech to manager (he hates it).

The best-run service companies in the country have one thing in common: a system. That system is EOS.

The EOS Approach

Vision. Traction. Healthy.

A complete, proven system — not another management fad.

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Everyone on the Same Page

Get your whole team — from the front office to the field — aligned on exactly where this company is going. A clear plan that everyone understands and can rally behind.

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Disciplined Execution, Every Day

Weekly numbers that tell you if the business is healthy before the month-end P&L surprises you. Quarterly priorities that keep everyone focused on what matters most.

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A Team That Actually Works Together

A management team that communicates openly, solves problems together, and holds each other accountable — so you don't have to micromanage everything.

By The Numbers

Road-Tested. Not Theoretical.

100+ Full-Day Sessions

40+ Leadership Teams Served

15+ Industries

10+ Years EOS Experience

Step 01

Experience EOS in 90 Minutes

Your Team Will Leave Aligned and Energized

We'll work through a real challenge your team is facing — maybe it's technician retention, dispatch efficiency, or getting your office and field teams on the same page. No pitch. No pressure. Just a real taste of what's possible.

Identify your team's #1 issue — and solve it together in the room
See the Six Key Components that strengthen every business
Walk out with clarity on your next steps — whether EOS is right for you or not

Copper engraving illustration of alignment

Step 02

From 20% to 80% Strong

A Two-Year Journey to a Truly Great Business

Service businesses typically see breakthrough results within 6–9 months: less owner dependency, better tech retention, and a team that takes ownership. Through quarterly full-day sessions, your team will master vision, people, data, issues, process, and traction. Within about two years, you'll be running one of those truly great businesses — the kind you always knew you could build.

Quarterly full-day sessions to reset priorities and solve issues
Weekly Level 10 meetings that your team will actually look forward to
Simple, practical tools your team owns — not a dependency on a consultant

"Vision without traction is hallucination."

— Gino Wickman

Ready to turn your vision into reality?

BOOK YOUR FREE 90-MINUTE SESSION

"The best service companies don't just do great work — they run a great business. That's the difference EOS makes."

Why I Work with Trades Companies

I've sat across the table from HVAC owners, plumbing contractors, electricians, and landscapers who are incredible at what they do — but exhausted from doing everything themselves. They built their companies with skill and grit, but skill and grit alone won't scale.

What I love about working with trades and service businesses is how fast EOS takes hold. These are no-nonsense teams. They don't want theory — they want tools that work. And EOS delivers exactly that: simple, practical tools that your office staff and your field crews can all get behind.

When a service business gets aligned — when the owner stops being the bottleneck, when techs know what's expected, when the numbers are visible every week — the transformation is remarkable. Less chaos. More profit. A business that actually runs.

If you're a trades or service business owner who knows the company could be more, I'd love to show your team what's possible.

What Leaders Say

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Working with Peter has been transformational for our leadership team. We finally have a rhythm and accountability structure that works.

Robert Dicks Unicorn Moving and Storage

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Peter helped us see what was really holding us back. Within two quarters, we broke through a ceiling we'd been stuck at for three years.

Scott Nunnelly Live Oak Construction

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Peter both simplifies the complex and connects very well with people. He listens, cares, and leads with a generous heart.

Grant Stine APSCO

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Peter creates a space where people can show up as themselves. He challenges teams through deep questions and uses humor to keep things light.

Michele Anderson Austin Habitat for Humanity

Industries We Serve

EOS Implementation for Your Industry

Construction Companies Align your field and office teams. Scale without the chaos. Learn more →

Financial Firms Build a firm, not just a practice. Align your advisors. Learn more →

Trades & Service Businesses Stop being the best technician. Start being the best leader. Learn more →

Other Industries EOS works for any entrepreneurial company with 10–250 employees. Get in touch →

Frequently Asked Questions

EOS is a natural fit for service businesses. HVAC, plumbing, electrical, landscaping, roofing — these companies face the same challenges: owner dependency, crew management, and scaling without losing quality. EOS gives you simple tools to get everyone aligned, accountable, and executing. Many of the fastest-growing trades companies in the country run on EOS.

EOS (Entrepreneurial Operating System) is a complete set of simple concepts and practical tools used by over 40,000 companies worldwide. It helps leadership teams clarify their vision, gain traction, and build a healthy team. It was created by Gino Wickman and is detailed in the book Traction.

I'm a professionally trained facilitator who guides your leadership team through the EOS process. I lead quarterly and annual planning sessions, teach EOS tools, and hold your team accountable. Think of me as a skilled facilitator — not a consultant who tells you what to do, but a partner who helps your team discover and implement the answers together.

The journey starts with a free 90-Minute Meeting. From there, most teams meet with me for a full day each quarter, plus two annual planning sessions. Between sessions, your team runs weekly 90-minute "Level 10" meetings on your own. Most clients see significant results within two years.

I'm happy to discuss investment during our initial conversation. The 90-Minute Meeting is completely free. EOS implementation is an investment in your leadership team — and the ROI our clients see in growth, profitability, and quality of life makes it one of the best investments they've ever made.

Yes. While I'm based in Austin, I work with leadership teams across the country. Sessions can be facilitated in person or virtually.

EOS is designed for entrepreneurial companies with 10–250 employees. If you have a leadership team and you're doing at least $1M in revenue, EOS can help you get what you want from your business.

Imagine your best technicians staying because they see a future here. Your office running smoothly without you. Growth that doesn't mean chaos. That's EOS in a service business.

Everyone more disciplined. More accountable. Doing things right the first time. Advancing together as a healthy, functional team with great chemistry.

That's what EOS does. And I can show your team how it works in 90 minutes.

BOOK YOUR FREE 90-MINUTE SESSION

No pitch. No pressure. If EOS isn't the right fit, I'll tell you.